At the height of COVID-19, we aimed to encourage safe outdoor activity by spotlighting the city’s trail system. As a cyclist, I saw an opportunity to highlight the mental clarity and calm our trails provide—especially during uncertain times.
Inspired by SNL’s Deep Thoughts, I wrote a series of reflective, offbeat scripts celebrating the unique character of Orlando’s five most popular trails. The tone was meditative, humorous, and slightly surreal—designed to connect emotionally with viewers while promoting safe recreation.
Once written, I handed off a storyboard and typography mockups to our multimedia team, resulting in a series that blended voiceover, visuals, and tone in a fresh and memorable way.
