Videographer: Michael Zieba
In anticipation of Orlando hosting the Jacksonville Jaguars during their 2027 stadium renovation, I participated in a cross-functional brainstorm to develop a campaign that would clearly and responsibly communicate the opportunity to the public.
The result was “Here for the Year”, a simple, transparent tagline that set expectations while still generating excitement. It acknowledged the temporary nature of the partnership while positioning Orlando as a capable and welcoming host city.
I led the design of the campaign’s initial visual, beginning with a social media rollout. The challenge was to create something recognizable and engaging without violating NFL licensing. I incorporated subtle, referential elements, JAX to ORL directional cues, football lace textures, jaguar spotted pattern and Camping World Stadium, to tell the story without relying on official marks.
The result was a clean, strategic visual that balanced hype, clarity, and compliance.
