Bret Thomas - Creative Director
Andrés Tejada - Lead Designer
To celebrate Orlando’s 150th anniversary, my team developed a bold visual identity that sparked civic pride while remaining approachable and flexible across platforms. Our goal was to highlight the milestone in a way that felt celebratory—not corporate—and resonated with both residents and visitors. The final mark struck a balance between modern energy and historical recognition. It was designed to work across a wide variety of touchpoints, including:
• City signage
To celebrate Orlando’s 150th anniversary, my team developed a bold visual identity that sparked civic pride while remaining approachable and flexible across platforms. Our goal was to highlight the milestone in a way that felt celebratory—not corporate—and resonated with both residents and visitors. The final mark struck a balance between modern energy and historical recognition. It was designed to work across a wide variety of touchpoints, including:
• City signage
• Discover Downtown merchandise
• Digital campaigns, social media and event GIFs
• Internal communications and giveaways
• 150 Gallery promotion and birthday events
This campaign has unified the city’s voice during our milestone year and provides departments with a cohesive visual system that could flex across audiences and platforms.
This campaign has unified the city’s voice during our milestone year and provides departments with a cohesive visual system that could flex across audiences and platforms.
