Art Direction, Project Managing, Copy-Writing,
Reach was contracted to produce the marketing and artwork for the event. During an agency wide brainstorm, we developed different marketing strategies for each buyer persona. From this brainstorm, I created the design branding to carry throughout the marketing campaign. With guidance from the account representative, I produced graphics for print ads, social media ads and web banners. Additionally, I was asked to create event materials, such as banners, indoor signage, credentials and motion graphics for arena ribbon boards.
