For the 150th edition of the Silver Spurs Rodeo in my hometown of Kissimmee, FL, I was commissioned by a local marketing agency to create the event branding and lead the promotional campaign. With a legacy dating back to 1944, the goal was to honor the rodeo’s deep roots while capturing the energy of a major milestone.
I drew from decades of archival material—scanning vintage programs, pulling historic photographs, and referencing past promotional footage—to build a visual identity that felt both authentic and celebratory. The final brand system wove together nostalgia and tradition, using historical textures and typography to create a timeless yet contemporary campaign.
This project showcased my ability to translate cultural heritage into modern brand storytelling—respecting the past while engaging new generations of fans.
